Website ranking using keyword research

Keyword research is the first step while creating your content for your site. Identify keyword related to your niche topics should be the first priority while creating web content. The quality of these keywords is critical for a good ranking in search engines. Researching the right keywords for your website should be the key, so that when people perform a search for a particular keyword phrase they will be able to find your site. So how do you do that will be the questions in everybody’s mind. I have categorized this article into 3 phrases like keyword research or keyword identification, keyword selection, keyword placement, keyword density, keyword ranking and keyword marketing.

Before I go further I would like to discuss building your website for your business. You should do this by focusing on certain other SEO strategies like clean navigation, a search engine friendly website architecture so that search engine spiders or robots can easily gather information from your website.

Once your site structure is done it is time to create the content for the site, which is the crucial part and where the keyword research, keyword density comes into play. If you follow these steps which I have mentioned below it is sure that your website can enjoy a higher ranking in search engines.

Step 1
Keyword Identification or keyword research:- This should be the first step while building your content, because your content will be build around with the keyword and phrases which has been identified at this stage. This is very critical and if not done correctly you will make you not achieve the desired results. There are different ways to identify how people search on the web.

• 1) Think about what keyword would you chooses while you search for certain products or services. Think from the customer point of view and not from search engine or SEO point of view. Collect and write it down. I suggest using a spreadsheet so that it will help you in the stages as well.

2) The other way is to can ask your own customers or friends how they search on the net to find that particular products or services. Usually all people think differently and might not use the same keyword phrase to find that product or services. Collect them and store it.

• 3) Keyword suggestion tools. There are 100′s of tools on the web some of them are free and other charge a fee. I suggest using Google keyword tool (free) and wordtracker (paid). Type in your keyword and phrases into these tools and you will find 100′s of keywords for that particular product or service you have been searching for on the web every month. Also it will show you how many times that word has been searched on the internet. Tools like wordtrackerwill help you to find how many times these keywords have been searched and how much competition is there for that particular keyword phrase. If you focus on high searched keyword, it would be hard for your website to rank well because of competition. So always choose a keywords that is less competitive, so that your website will rank well for that particular keyword phrase on the search engine results.
• 4) The other way is if you have already had a website online to check its web log and gather that keywords help people to find your site. This will help existing websites to recreate the content.After these steps are done use your spreadsheet to determine the keywords. It is ideal to have more keywords rather than focusing on a few words.The spreadsheet should match the keyword in terms of how many times the keywords are searched, and how much competition is that keyword facing on the web. As I said before always choose less competitive keywords. Once these stage is over start constructing your website content with the identified keywords.Step 2
  Keyword placement:-Placing the keyword is very crucial, because if the keywords are not placed properly the search engine spiders will have a difficult time in identifying and storing information from your web pages. Your most important keyword should appear on the title of the page at least once with all search engine given relevancy. Next the same or related keyword should be there on the heading of the page. Also use a related keyword while starting a paragraph and through out the web page evenly. The density factor is discussed below.
• Step 3
  Keyword density:- Search engine robots are very intelligent spiders they can determine when someone tries to cheat them. Some webmasters and SEO experts use keyword spamming or keyword dumping which is ethical for a good search engine optimization. If search engine spiders indexes a web pages it determines how much time that keywords has been used on a particular web page. So Keyword density is important. An ideal density would be anything between 10-15 % keyword densities on the page. Also use keywords that are related to that phrase so that it gets relevancy for that web page.For example When I search for a keyword “dog supplies” I found 100 of related terms which like “dog supplies online” “dog supply store” etc so think and figure out keywords which are more related to that topic. Also Sprinkle the keywords phrases right across the web page and not concentrate on a certain place.
  At this stage you website content should be ready. keep in mind the 3 top priority factors. This will determine your website success or failure in search engine. The next stage is keyword marketing.
  Keyword marketing:- Some of the techniques you will use as an off site factor rather than on the side, because it affects only the marketing process. As you all know all search engines give links more relevance in the algorithm. So after your keyword identification, density and placement are over, you should focus on marketing your site.You should use directory submissions Like site submission, article submission and link popularity.These techniques are for increasing inbound links to your site. So you would be using your anchor text for creating a link pointing to your site. So here is where keyword marketing comes to play. You should use your key important phrase in these anchor text and also mix up your related keywords. Keyword marketing is also vital for Pay per click marketing where keyword is king. So gather keywords related to your business and use it widely in your PPC campaign. Pay per click industry is solely dependent on keyword marketing. If your website wants the maximum ROI (return of Investment) you will have to apply the maximum keywords while bidding your keywords. For example your website visibility will increase if you choose maximum keyword for your Pay per click marketing.
  The bottom-line is to gain a high ranking in search engine.s Use keyword that are related to your business on your onsite and offsite website marketing. Keyword is the king when it comes to content and content is the king when it comes to Search Engine Marketing.
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