What is the difference between SEO and SEM?
SEM is the abbreviation for Search Engine Marketing, which means search engine marketing. SEM is a new form of network marketing. SEM is doing a comprehensive and effective use of search engines for network marketing and promotion. SEM pursues the highest price / performance ratio, with minimal investment, the largest traffic from the search engine, and produces business value.
SEM can be in the search engine for brand maintenance, the brand's negative information as little as possible in the search for users, can prevent competitors on the network malicious framing. At the same time in the positive and commercial information to promote, and then achieve the goal of brand promotion!
SEM services are mainly four ways:
First, the PPC, as the name suggests is the site can be paid after the search engine included, the higher the pay the higher ranking; PPC service, is the customer for their own website to buy keyword ranking, A service by clicking on the bill. Customers can control their ranking in specific keyword search results by adjusting their cost-per-click (PPCs), and can capture different types of target visitors by setting different keywords.
While in the country's most popular click-through search engine has Baidu, Yahoo and Google. It is worth mentioning that even if the PPC (Pay Per Click, click-to-pay) pay advertising and PPC, it is best to search the engine for the site optimization, and the site login to the major free search engine.
Second, the purchase of keyword advertising, that is, in the search results page display advertising content, to achieve advanced positioning, users can replace the keyword as needed, the equivalent of different pages of advertising;
Third, search engine optimization (SEO), is through the Website optimization design, making the site in the search results in the front. Search engine optimization (SEO) includes site content optimization, keyword optimization, external link optimization, internal link optimization, code optimization, image optimization, search engine login and so on.
Fourth, PPC (Pay Per call, according to the effective call charges), such as: "TMTW calls pay" is based on the number of valid telephone charges. Buy auction advertising is also known as PPC
At present, SEM is in the development stage, it will become the future professional website and even the only way of e-commerce development.
SEO is part of the SEM, SEM contains SEO.
SEO and SEM difference between
SEO and SEM The main thing is the ultimate goal of the difference:
SEO is mainly for the keyword ranking, website traffic, the structure of the site, search engine pages included in the data;
SEM is based on SEO technology For the search engine brought about by the commercial value, planning an effective network marketing program, including a series of website operations strategy analysis, and implementation, marketing effectiveness of the test.
SEM concept upgrade and expansion
With the search engine algorithms and services (professional pictures, video search engine appears), tiffany search engine search content is increasing, with Google, there are pictures, videos, blogs, information, etc., so For the search engine to do the marketing activities, should also be a corresponding increase in content. In the past talked about search engine marketing, referring to the bid auction and SEO.
Now, SEM should add more content, such as:
1. SEO services, that is, search engine optimization, the current SEO service is mainly web SEO. Help to do web search top ranking, access to natural rankings and traffic. Later, the same picture SEO, video SEO is also included in the scope of SEO services. But video marketing should involve more new content. Search engines provide maps and navigation access, and you can also consider how to do search engine optimization.
(Adjective assignment); advertising strategy; optimization of keywords (rule-based, not rule-based); advertising effectiveness analysis optimization (keywords, Campaign, creative each link can be adjusted, such as campaign grouping can be grouped by product, according to long / short advertising grouping). Of course, the PPC tracking, fraud, click detection and so on are designed more aspects.
3. Video marketing, the current professional video search engine appeared, such as domestic openv.com, foreign blinkx, and Google, baidu also began to do a special video search, and has long launched a video Adwords advertising, Baidu TV League And so on, so how to do the video, how to do the search results to the top of the video, which is relatively new areas, of course, also involves the video file processing, playback and so on.
4. Community marketing. Community With the facebook, myspace rise and attract the wind, became the end of 2007 the topic, the corresponding community marketing should also begin, and professional business community, such as linkedIN, the relationship between the community Ning to provide a more effective stage. When the community content begins to appear on the search results page, we should start community marketing. Of course, the search engine also began to do their own community, such as Baidu know, Google End of the World; do community advertising, such as Google to Myspace, Microsoft's facebook.
5. news marketing. Baidu has news search, Google also has information, then we should not let their own business and we often meet in the news search results? I think it should be. This involves more lines of event marketing and the combination of online news. Community marketing. Community With the facebook, myspace rise and attract the wind, became the end of 2007 the topic, the corresponding community marketing should also begin, and professional business community, such as linkedIN, the relationship between the community Ning to provide a more effective stage. When the community content begins to appear on the search results page, we should start community marketing. Of course, the search engine also began to do their own community, such as Baidu know, Google End of the World; do community advertising, such as Google to Myspace, Microsoft's facebook. 5. news marketing. Baidu has news search, Google also has information, then we should not let their own business and we often meet in the news search results? I think it should be. This involves more lines of event marketing and the combination of online news. Community marketing. Community With the facebook, myspace rise and attract the wind, became the end of 2007 the topic, the corresponding community marketing should also begin, and professional business community, such as linkedIN, the relationship between the community Ning to provide a more effective stage. When the community content begins to appear on the search results page, we should start community marketing. Of course, the search engine also began to do their own community, such as Baidu know, Google End of the World; do community advertising, such as Google to Myspace, Microsoft's facebook. 5. news marketing. Baidu has news search, Google also has information, then we should not let their own business and we often meet in the news search results? I think it should be. This involves more lines of event marketing and the combination of online news.
SEM can be in the search engine for brand maintenance, the brand's negative information as little as possible in the search for users, can prevent competitors on the network malicious framing. At the same time in the positive and commercial information to promote, and then achieve the goal of brand promotion!
SEM services are mainly four ways:
First, the PPC, as the name suggests is the site can be paid after the search engine included, the higher the pay the higher ranking; PPC service, is the customer for their own website to buy keyword ranking, A service by clicking on the bill. Customers can control their ranking in specific keyword search results by adjusting their cost-per-click (PPCs), and can capture different types of target visitors by setting different keywords.
While in the country's most popular click-through search engine has Baidu, Yahoo and Google. It is worth mentioning that even if the PPC (Pay Per Click, click-to-pay) pay advertising and PPC, it is best to search the engine for the site optimization, and the site login to the major free search engine.
Second, the purchase of keyword advertising, that is, in the search results page display advertising content, to achieve advanced positioning, users can replace the keyword as needed, the equivalent of different pages of advertising;
Third, search engine optimization (SEO), is through the Website optimization design, making the site in the search results in the front. Search engine optimization (SEO) includes site content optimization, keyword optimization, external link optimization, internal link optimization, code optimization, image optimization, search engine login and so on.
Fourth, PPC (Pay Per call, according to the effective call charges), such as: "TMTW calls pay" is based on the number of valid telephone charges. Buy auction advertising is also known as PPC
At present, SEM is in the development stage, it will become the future professional website and even the only way of e-commerce development.
SEO is part of the SEM, SEM contains SEO.
SEO and SEM difference between
SEO and SEM The main thing is the ultimate goal of the difference:
SEO is mainly for the keyword ranking, website traffic, the structure of the site, search engine pages included in the data;
SEM is based on SEO technology For the search engine brought about by the commercial value, planning an effective network marketing program, including a series of website operations strategy analysis, and implementation, marketing effectiveness of the test.
SEM concept upgrade and expansion
With the search engine algorithms and services (professional pictures, video search engine appears), tiffany search engine search content is increasing, with Google, there are pictures, videos, blogs, information, etc., so For the search engine to do the marketing activities, should also be a corresponding increase in content. In the past talked about search engine marketing, referring to the bid auction and SEO.
Now, SEM should add more content, such as:
1. SEO services, that is, search engine optimization, the current SEO service is mainly web SEO. Help to do web search top ranking, access to natural rankings and traffic. Later, the same picture SEO, video SEO is also included in the scope of SEO services. But video marketing should involve more new content. Search engines provide maps and navigation access, and you can also consider how to do search engine optimization.
(Adjective assignment); advertising strategy; optimization of keywords (rule-based, not rule-based); advertising effectiveness analysis optimization (keywords, Campaign, creative each link can be adjusted, such as campaign grouping can be grouped by product, according to long / short advertising grouping). Of course, the PPC tracking, fraud, click detection and so on are designed more aspects.
3. Video marketing, the current professional video search engine appeared, such as domestic openv.com, foreign blinkx, and Google, baidu also began to do a special video search, and has long launched a video Adwords advertising, Baidu TV League And so on, so how to do the video, how to do the search results to the top of the video, which is relatively new areas, of course, also involves the video file processing, playback and so on.
4. Community marketing. Community With the facebook, myspace rise and attract the wind, became the end of 2007 the topic, the corresponding community marketing should also begin, and professional business community, such as linkedIN, the relationship between the community Ning to provide a more effective stage. When the community content begins to appear on the search results page, we should start community marketing. Of course, the search engine also began to do their own community, such as Baidu know, Google End of the World; do community advertising, such as Google to Myspace, Microsoft's facebook.
5. news marketing. Baidu has news search, Google also has information, then we should not let their own business and we often meet in the news search results? I think it should be. This involves more lines of event marketing and the combination of online news. Community marketing. Community With the facebook, myspace rise and attract the wind, became the end of 2007 the topic, the corresponding community marketing should also begin, and professional business community, such as linkedIN, the relationship between the community Ning to provide a more effective stage. When the community content begins to appear on the search results page, we should start community marketing. Of course, the search engine also began to do their own community, such as Baidu know, Google End of the World; do community advertising, such as Google to Myspace, Microsoft's facebook. 5. news marketing. Baidu has news search, Google also has information, then we should not let their own business and we often meet in the news search results? I think it should be. This involves more lines of event marketing and the combination of online news. Community marketing. Community With the facebook, myspace rise and attract the wind, became the end of 2007 the topic, the corresponding community marketing should also begin, and professional business community, such as linkedIN, the relationship between the community Ning to provide a more effective stage. When the community content begins to appear on the search results page, we should start community marketing. Of course, the search engine also began to do their own community, such as Baidu know, Google End of the World; do community advertising, such as Google to Myspace, Microsoft's facebook. 5. news marketing. Baidu has news search, Google also has information, then we should not let their own business and we often meet in the news search results? I think it should be. This involves more lines of event marketing and the combination of online news.
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